Posts Tagged ‘Advertising’

Why We Stole This Title
As a matter of fact we didn’t steal it. We adapted it from Israel Zangwill’s notable play of the same name. When you advertising men go to Boston you will be shown the grave of a New England essayist named Emerson, who said that a brave man quotes bravely and will [...]

ADVERTISING is the bait which catches the Gold Fish in Lake Profit. If your copy is weak, your layouts unattractive or your advertising fundamentally wrong in any way you can “Fish” all season without catching your expected string of customers.
We Know Where the Good Fish Are:
We Know How to Land Them.
Years and years of experience [...]

“I finally caught that tail I’ve been chasing.”  Yes, that’s what your dog will tweet about if you purchase Mattel’s newest innovation.  According to Mattel’s director of Marketing, Susan Russo “this capitalizes on two popular trends – the use of social media and real time communication, as well as peoples’ extreme love for their dogs.”
The [...]

This week’s nominee comes from a friend of Ad Mavericks with a keen eye for detail – and a strong “Buy Into the Circle” determination to support local businesses!
Have you seen the latest tv spot from Office Depot?:

Creative?  Yep.  Clever?  Check.  Well produced?  You got it!  Off the mark?  Absolutely!
Just for [...]

40 mph winds, 21″ of new snow, road advisories all over the Midwest and a cattle sale scheduled on Sunday December 27 is a recipe for disaster and by far a cattlemen’s worst nightmare. Luckily, “you’ve got mail,” e-mail that is to inform you of an event postponement.
My husband and I raise, buy and [...]

Farmers and ranchers provide food and habitat for seventy five percent of the nation’s wildlife.  On average, 24 hours a day, 365 days a year, about $6 million in U.S. agricultural products – oilseeds, cotton, grains, meats, vegetables, snack foods, etc., are consigned for shipment for export to foreign markets.  Less than two percent of [...]

If you were a gum company trying to promote your new fruit-flavored gum, how would you do it?  Well, you could hire a bunch of college kids to pass out samples in the mall or outside of sporting events. You could put coupons in Val-Pak mailers or the Sunday newspaper advertising inserts.  Maybe you spend [...]

If the public restroom is no longer a safe haven from intrusive marketers, what has this world come to???
Remember the good old days when t.v. grocer Mr. Whipple lectured housewife shoppers: “Don’t Squeeze the Charmin,”?  I wonder what ol’ Mr. Whipple would think of blogging from a Charmin-branded public bathroom in New York City’s Times [...]

Unless you’ve been hiding in a cave for the past week, there’s a good chance you’ve heard about the new iPhone App released by Pepsi under its AMP energy drink brand.  The “AMP UP before you score” application is a cheeky attempt to appeal to the AMP brand’s core audience of young males by providing [...]

Want to attract a young, energetic, vibrant crowd of people to fill your Mid-American, mid-sized city?  Check out the new “Possibility City” campaign for Louisville.  Here is just one of the cheeky new spots:

Besides the spots themselves (here and here), Louisville has done a great job of using social media.  A [...]