Posts Tagged ‘advertising campaign’
This week’s nominee comes from a friend of Ad Mavericks with a keen eye for detail – and a strong “Buy Into the Circle” determination to support local businesses!
Have you seen the latest tv spot from Office Depot?:
Creative? Yep. Clever? Check. Well produced? You got it! Off the mark? Absolutely!
Just for [...]
Want to attract a young, energetic, vibrant crowd of people to fill your Mid-American, mid-sized city? Check out the new “Possibility City” campaign for Louisville. Here is just one of the cheeky new spots:
Besides the spots themselves (here and here), Louisville has done a great job of using social media. A [...]
Here’s what I like about a new ad campaign from a company called Foster Farms. A lot of food companies have tried to position themselves as a healthier alternative vs. their larger, industrialized competitors, using claims like ‘natural’ and ‘organic.’ Foster Farms actually takes the next step and provides the consumer with an actual benefit [...]
Ad Age recently reported that liquor marketer Brown-Forman has decided to shift all of its $10 million media marketing budget to the onlineworld. Last year, nearly 75% of that budget was spent in print and cable tv, where they were so much competition that they were often being played in the same tv ad pods [...]
Several suggestions for Worst of the Week rolled in this past week. I had one suggestion about Pizza Hut’s brand confusion – with “The Hut” – which caused them to actually put out a news release stating that they were not changing their name. Then, there was a suggestion of the latest ad from Burger King [...]
Let me start by saying whoever is doing the marketing for Knoxville Hospitals and Clinics is doing a lot of things right. They have a Facebook fan page with 60 fans as of this writing. They have a Twitter account with 234 followers that is updated regularly. They have a website that is much better [...]
Earlier this year, the Queensland, Australia Tourism Department launched one of the most unique, successful tourism campaigns ever.
They took out a series of online job site listings and black-and-white help wanted ads in a handful of newspapers around the world – advertising an opening for the “Best Job in the World.” [...]
Ok, let me start this post out by saying we did not submit a proposal to provide the Iowa Department of Economic Development (IDED) with marketing and public relations services. We didn’t feel we had the experience, size and, most importantly, political connections needed to earn that business. We also didn’t have time to read [...]
A few weeks ago – before the Super Bowl – I wrote about the MillerCoors’ 1SecondAd.com campaign where they were buying one second tv ads on local tv stations carrying the Super Bowl. Well, initial results are in. The campaign worked.
Advertising Age reports that MillerCoors saw an 8.6% spike in sales during the [...]
Hyundai has been all over television with their latest ad campaign, Hyundai Assurance. The basic premise is that if you buy a car from them and you lose your job they will allow you to return it. That’s nice and all, and it seemed to cut through the clutter of most of the “its a [...]
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