Whether you work at an agency, are a client of Lessing-Flynn, considering an ad agency or simply a marketer on the prowl for content, I encourage you to read this list. The Agency of the Future Survey, sponsored by Sapient provides the results of a national survey that was recently released providing insight into what marketers want from their agencies in the next 12 months. Thanks to our friend Michael Gass at Fuel Lines for uncovering this.
1. A greater knowledge of digital space
2. More use of “pull interactions”
3. Leverage virtual communities
4. Agency executives using the technology they are recommending
5. Chief Digital Officers make agencies more appealing
6. Web 2.0 and social media savvy
7. Agencies that understand consumer behavior
8. Demonstrate strategic thinking
9. Branding and creative capabilities
10. Ability to measure success
When we started AdMavericks we set out to write for our clients and to give people considering an ad agency to look our way. Along the way, we’ve acquired some readers from other ad agencies, some direct competition locally and some national and regional firms. Whether we planned to or not, the content we have created is appealing to our agency peers for a number of reasons.
1. We write about marketing. They’re marketers.
2. A 102 year old agency in Des Moines is blogging with a Top Gun themed blog is innovative, interesting and perhaps a little nuts. We hope we’re memorable. It’s amazing what I can get away with over here.
3. Marketing is changing, perhaps Lessing-Flynn and the AdMavericks can shed some light on that.
I think this is the kind of post that suits all audiences of AdMavericks. The agency’s can have that check list they’ve been looking for and clients and prospects can have the ability to check this list and see if their agency measures up.
As for Lessing-Flynn, I think we hit the mark on all these, yet we can always finds way to improve. My favorite check marks on this list for LF are #3 Leverage virtual communities and #4. Agency executives using the technology they are recommending. I’m happy to report you can find all of the execs at Lessing-Flynn blogging, tweeting and embracing social media. The whole “Practice What You Preach” is alive and well at Lessing-Flynn.
Marketers – whether you work with Lessing-Flynn or not make sure that whoever you work with has some game in the social media space and that they are using it to promote their own brand. Better yet, ask them how they are delivering on the 10 things listed above. Your company’s brand depends on it.
Author: Josh Fleming
www.lessingflynn.com
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February 1, 2010 at 2:26 pm
There are quite a few agencies that miss the mark. Good job, LF, and keep up the good work.
February 1, 2010 at 2:43 pm
As an entity that would be considered a client, #6,8, 10 are crucial. I’m in an industry that is behind the curve as far as embracing the next wave of connecting with consumers. Sometimes, being able to see the exciting new tactics and knowing how to strategically impose them on an old school industry is difficult. I want an agency that can help me revolutionize my industry – help me be on the leading edge. But of course I don’t just want to seem like I’m leading, I want to back it up with hard numbers. LF may be demonstrating that old dogs can learn new tricks.
February 1, 2010 at 2:45 pm
Interesting list. You would think most would have a grasp on those concepts, but from Clarie’s comment it appears not.