America: Hey Chrysler, here’s $7,000,000,000 (billion) from the American taxpayers to bail out you inept monkeys and your mismanagement of what was once a successful company.
Chrysler: Thanks, America, we really appreciate it. We’re going to use the money to sell more cars, keep jobs in America and most importantly, stimulate the United States economy.
America: That’s fantastic, Chrysler, you get to work now.
A Few months pass
Chrysler: Guess what America? We hired a new ad agency. They are going to be doing commercials for us, and get this, these commercials don’t even feature cars.
America: Really? BBDO in Detroit is a reputable agency, they want to do that?
Chrysler: Oh, sorry, America, you didn’t get the memo? We fired BBDO.
America: Hadn’t heard, who’d you pick? McCann Erickson? Leo Burnett? Ogilvy and Mather? Lessing-Flynn? There are so many great American ad agencies.
Chrysler: Actually, we picked Armando Testa
America: Who? Are they a New York based agency?
Chrysler: Actually, they’re an Italian company. They did a great new commercial for the Lancier.
America: Let’s watch the ad…
Chrysler: Don’t you just love it, America? The tribute to Aung San Suu Kyi really moved us. We think it will inspire Americans to buy our car.
America: (Sarcasm Font) Yes, Chrysler, I am sure all Americans know that Aung San Suu Kyi is Burma’s pro-democracy leader and 1991 Nobel Peace Prize Laureate, who has been in and out of house arrest since 1989. You guys sell cars to American people. What does democracy in Burma have to do with anything?
Chrysler: Not the reaction we were looking for.
America: Why would I want to buy this car? Because it breaks through walls? Can Aung San Suu Kyi use this car to escape? Can you bail her out with some of that bail out money?
Congrats, Chrysler, you’re the Worst of the Week
Author: AdMavericks
www.lessingflynn.com
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Recent Comments
admavericks
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December 18, 2009 at 10:47 am
Ugggh. I drive a Chrysler.
December 18, 2009 at 10:47 am
Agreed. Couldn’t figure out who the schmo at the end was. Color me confused…
December 18, 2009 at 11:06 am
Agreed, this a much worse ‘Worst of the Week’ than my suggestion of Uncle Bucks. Thanks Chrysler!
December 18, 2009 at 5:21 pm
I think the only American car companies worth saving are Saturn and Ford. The rest of them could swirl down the drain and I’d care less.
Chrysler is showing examples of how tone deafness can kill companies and strangle entire industries. Where is corporate communications to tell them to stop acting so stupid?
December 18, 2009 at 6:14 pm
Claire, don’t hold back so much. (Sarcasm font). Actually, we appreciate you telling it like it is, a true maverick!
December 23, 2009 at 12:57 pm
Sadly I’m guessing the average American doesn’t even know where Burma is or what’s going on there. Chrysler will probably place their SUVs roving over the Rwandan countryside in the next spot. Aside from the odd juxtaposition of political advocacy and car pimping, it seems inappropriate overall.
I’d call this a big #Fail.