Ad Mavericks

Iowa voices were heard yesterday when asked to support their own. If you haven’t been following the friendly feud with the N.C. firm, Media Two then you’ll want to read the last few posts:

The open letter to Mr. Kutcher post
The Worst of the Week: Media Two post
The original vote for Ad Mavericks post

We can’t thank the Iowa Tweeps enough for the ridiculous support this week. We started the week trailing the folks at Media Two by over 40 votes. Right now, we are leading by about 100 votes.

How did we do it? We direct messaged key people that we had an established Twitter relationship with. For the most part, these people had the following attributes:
1. Large Twitter following
2.Previous engagement with the AdMavericks – We tweeted back and forth or retweeted something the other had said.

3. People we’ve met at conferences, parties or networking events.
4. Are passionate about Des Moines business, Iowa business and the Midwest as a place of innovation and growth.

-About 30 direct messages were sent in total asking for support.
-At least 50 retweets (that I saw) appeared on Twitter
-Over 600 people visited our blog on Monday – our 2nd busiest day all time.

The social media spirit is certainly alive and well in Iowa!

Now, I’m not sure if Mr. Kutcher made his way over to our blog, but I’m pretty sure he’s heard us. And that was the point. Cut through the clutter of everything else that gets sent to @aplusk. Isn’t that what good marketing does? Cut through the clutter?

Even if Mr. Kutcher doesn’t tweet up the vote for Ad Mavericks/vote for Iowa this is still a win for all of us. And when I say all of us, I mean, Iowa, MediaTwo, Michael Gass (who started the contest) and the Ad Mavericks.

Now, I don’t expect the folks at Media Two to lay down. Quite the opposite. The voting ends on Nov. 5 so any continued love you can show Iowa and the AdMavericks is appreciated. Oh yeah, here’s where to vote.

Author: AdMavericks
www.lessingflynn.com
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