Ad Mavericks

Domino’s Pizza in the Netherlands has recently come up with an ingenious marketing idea.  They’ve taken delivery beyond just home and office … to the beach, the park and other areas where people may be hanging out with hungry friends.  The concept comes complete with a “delivery door” that can be used as the destination for delivery people who now need a way to find people without using street signs, maps and house numbers.  Even more brilliant is that the door (which includes the local Domino’s phone number) serves as a highly visible ad for the company.  And, the “delivery points” are fairly mobile.  

It’s a fairly simple idea, but why didn’t anyone else think of it before now?  Just goes to show what a little outside the box thinking can do.  Now, think about what you can do to make doing business with your company easier?  Hint:  Sometimes an outside perspective can help.

Author: Tom Flynn III
www.lessingflynn.com

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